According to comScore’s most recent video rankings report, Hulu had 29.2 million unique viewers in October, who watched 791.4 million videos during that time. Viewers watched about 202 minutes, or just short of 3.5 hours each, on average. And Hulu served up 1.36 billion video ads, or an average of 46.5 per viewer. All of those metrics are up significantly from September, when Hulu had 27 million viewers who watched 642 million videos for an average of 180 minutes each.
And it means Hulu’s audience pretty much picked up where it left off after the end of the Spring TV season in May. During that month — the last before the major networks take a summer break from most new, original programming — Hulu had 28.5 million viewers who tuned in for 217 minutes each, according to comScore. And Hulu was able to serve up 1.32 billion ads, or 47.6 per viewer.
But Hulu’s October audience numbers come as one of its major content partners has placed restrictions on online viewership. In August, Fox announced that it would require online viewers to prove they subscribed to satellite TV for next-day access to its TV episodes on Hulu and Fox.com.
That Hulu’s audience has remained strong despite seeing some of its most popular programming — like Family Guy, New Girl and Glee — on the shelf for eight days is a little surprising. After all, Hulu is the place where viewers tune in online to “catch up” on shows they might have missed on live TV, or forgot to DVR. And the authentication plan today is limited only to Dish Network subscribers, which means that even about 90 percent of all those who pay for TV are still unable to watch episodes the day after they air.
Source is
http://gigaom.com/video/fox-hulu-authentication-effect/
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